What are analytics?
nalytics can be an intimidating technical subject, but it doesn't need to be. Allow us to be your guide as we take a close look at analytics and break it down into easy-to-digest and short pieces. Our goal is to make sure that analytics is on your radar, as it can be a great resource to help grow your online presence. Specifically, we'll be taking a closer look at Google Analytics as this is one of the most popular and commonly used platforms.
If you have an online presence, you should be using some form of analytics.
Without analytics, you miss out on a wealth of information that can help you make informed decisions to grow your blog, website, e-commerce store, etc.
Web analytics provide detailed info about the number of visitors to your website or online store. You can also see information such as the average time someone spends on a particular page or viewing a specific product. In short, analytics is a way to help gauge traffic and site interest. Once you get comfortable with the basic analytics concepts, you can even step up your approach and do event and conversion tracking to help determine further interest, conversion rates on ads, and even conversion rates on sales campaigns.
When working with clients, we are often surprised to see how little time they invest in looking at analytics and harnessing the power of the information to make informed decisions for their online presence.
- Take a moment to watch this video directly from Google to better understand Analytics, what it is specifically, and how it can help your online presence:
Analytics makes tracking sales and conversion rates possible. It can even help you spot and fix problems like shopping cart workflows, high bounce rates, or even unexpected 404 errors.
Recently Google has released its new Google Analytics 4 product. In our next analytics post we'll cover the steps of getting started in more detail for readers who need more guidance. For our more advanced readers who want to jump ahead and get their hands dirty here is some additional info to help get things rolling:
- Go here to sign up for Google Analytics if you haven't already, don't worry it's free:
- Watch this to better understand how Google Analytics works and how to set up your account:
- Watch this if you are new to Google Analytics and you need help understanding the account structure:
- Watch this if you have already signed up for your Google Analytics account and need to upgrade to a Google Analytics 4 Property type:
These videos should be a helpful review on how to get started with Google Analytics. In future articles, we'll discuss things in more depth, such as account setup, installing Tracker code, and even Google Tag Manager and how that can make managing things like Tracker code more dynamic and flexible for future needs.
If you find yourself needing any help with Google Analytics because you are stuck or you need more advanced support, please reach out to our team of experts on our contact page. We are happy to connect and help you along your way to being successful with your analytics implementation.